KIRSTEN IN A NUTSHELL

🎓 Brand, Content, Campaign and Community management 🎓

Areas of expertise

Brand Management
Content strategy & production for all channels
B2B & B2C marketing
Omnichannel Content Strategy
Community Management
Social Media, UGC, Community, Influencer marketing
Stakeholder, Agency & Team Management
Agile Project Management

Years of experience

10+

6,5 at Samsung
2+ at Unique Belgium
2+ at United Brands

Availability

No notice period required.
Brussels and Antwerp area.

EXPERIENCE HIGHLIGHTS

With over 10 years of experience building and managing digital content ecosystems for large consumer brands and complex corporate organisations. During more than six years at Samsung Benelux, she progressed from Social Media Specialist to Senior Content Specialist, Content Lead and Social Content & Community Manager, giving her a rare end-to-end understanding of how strategy, production, channels, agencies and internal stakeholders need to work together.

Her strength lies in translating broad brand ambitions into practical omnichannel content strategies. She creates clear channel playbooks, aligns local priorities with global brand guidelines and ensures that social media, CRM, e-commerce, community platforms and editorial channels receive the right content in the right format. She combines strategic thinking with hands-on project management, using agile workflows and clear governance.

Kirsten is particularly valuable in environments where content production has become fragmented or inefficient. She brings overview, introduces structure and helps teams move away from isolated channel decisions towards shared priorities, data-informed choices and coordinated execution. Her recent work in community strategy, user-generated content, influencer activation and AI tooling makes her especially relevant for brands looking to modernise their content operations and build stronger relationships with their audiences.

🗪 LANGUAGES

Dutch : Native
English : Full professional proficiency
French : Full professional proficiency

💪🏼 SOFT SKILLS

Structured connector: Kirsten naturally creates alignment between teams, channels and agencies. She turns fragmented requests into a clear content approach, shared workflows and practical priorities that stakeholders can follow.
Pragmatic leadership: She combines a down-to-earth communication style with strong ownership. This allows her to challenge stakeholders, manage competing priorities and keep projects moving without creating unnecessary friction.

🛠️ TOOLBOX

Jira, Trello, Figma, Smartly, Loomly, Buffer, Google Analytics, Google Business Profile, Magento, Mailchimp, WordPress, Canva, CMS platforms and AI content tooling.