Carrefour × Ariad: Building Belgium's digital retail future together
Case study
Ariad VDAB case study
ARIAD X VDAB
How do you cut through communication overload without losing quality?
VDAB faced this challenge with an outdated, time-consuming newsletter and too many competing messages. With Ariad’s support, they simplified their channel strategy and introduced smarter targeting, achieving an impressive 85% average open rate. Discover how a less is more approach transformed their internal communications.
Challenge
VDAB’s newsletter was outdated, time-consuming, and poorly targeted, while communication overload diluted key messages across the organisation.
Process
Ariad streamlined VDAB’s communication channels using data and employee feedback, involving staff across regions to ensure relevance and consistency. The newsletter was redesigned to be semi-automated, personalised, and more efficient to produce.
Results
- 85% average open rate
- Rationalized channel mix
- Data-driven internal communication system
Challenge
VDAB’s newsletter was outdated, time-consuming, and poorly targeted, while communication overload diluted key messages across the organisation.
Process
Ariad streamlined VDAB’s communication channels using data and employee feedback, involving staff across regions to ensure relevance and consistency. The newsletter was redesigned to be semi-automated, personalised, and more efficient to produce.
Results
- 85% average open rate
- Rationalized channel mix
- Data-driven internal communication system
"From day one, Ariad's consultant felt like part of our team. She immediately understood our challenges, brought clarity and structure, and turned our ambitions into action. The collaboration was exceptional, and the quality of both her strategic approach and the final result exceeded our expectations."
Claire
Cardon
Expert Internal Communications
‐
VDAB
