Senior Brand & Campaign Manager

Ready for a new challenge? Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited to your unique skills and aspirations.

About Ariad:

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

Ariad consultants are specialised in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role:

Our client is a leading Belgian retail group looking for an experienced Senior Brand and Campaign Manager to strengthen its Campaign Marketing team and support an ambitious programme of strategic Brand Building initiatives.

Belgian retail remains a highly competitive consumer environment in which strong brands need to demonstrate clear value while staying relevant to changing customer expectations. Consumers are increasingly making deliberate choices about where they spend, making distinctive positioning, customer understanding and effective integrated campaigns even more important for established retail brands.

In this senior role, you will combine brand strategy, integrated campaign management and project leadership. You will take ownership of complex Brand Building projects, help translate marketing challenges into compelling campaign approaches and guide initiatives from strategic briefing through implementation and evaluation. This is not a people management position. Instead, you will provide direction through expertise, experience and natural leadership. Acting as a senior sparring partner, you will bring stakeholders together, challenge strategic and creative thinking and help multidisciplinary teams make clear decisions that strengthen the brand and deliver measurable impact.

What you will be doing:

• Your main responsibility will be to lead strategic Brand Building and integrated campaign initiatives from initial challenge and briefing through implementation, optimisation and evaluation.
• Translate business, brand and consumer challenges into clear communication strategies and creative campaign approaches, developing and challenging strategic and creative briefs.
• Take ownership of complex marketing projects, ensuring strong coordination across priorities, timing, budgets, dependencies, deliverables and stakeholder expectations.
• Guide and challenge internal teams, creative agencies, media partners and research specialists while ensuring campaigns remain consistent with the wider brand strategy and commercial objectives.
• Use consumer insights, market research and campaign learnings to strengthen recommendations, support decision-making and develop persuasive proposals for senior management.
• Act as a senior Brand Building sparring partner within the Campaign Marketing team, providing informal leadership and helping strategic, high-complexity marketing initiatives move forward effectively.

What you bring:

• Relevant marketing experience, including significant experience as a Senior Brand Manager, Brand Lead, Marketing Lead, Senior Campaign Manager or in a comparable senior role.
• Strong expertise in Brand Building, consumer marketing, brand strategy and integrated campaign development, with proven experience translating strategic thinking into concrete implementation.
• Excellent project management capabilities and experience independently leading complex marketing programmes involving multiple internal stakeholders, agencies and specialist partners.
• Strong knowledge of consumer insights and marketing research, with the ability to turn research findings, customer understanding and business objectives into focused brand and campaign recommendations.
• Experience in FMCG, retail or another consumer-driven environment is highly desirable. Experience in a matrix organisation, portfolio or category management, transformation, consultancy or brand positioning is considered an advantage.
• A strategic yet pragmatic mindset, combining strong ownership, stakeholder influence and analytical thinking with the ability to challenge constructively, create alignment and move confidently between strategy and execution.

The offer:

• Contractor collaboration supporting a substantial programme of Brand Building and strategic campaign initiatives, with opportunities for longer-term engagement.
• We are also open to discussing the possibility of joining Ariad as an employee for this mission and work on consultancy basis for this client.
• Start as soon as possible.
• Work for a major Belgian retail organisation and take ownership of strategic brand and campaign projects with high visibility across the business.
• Hybrid working model with a combination of working from home and presence at our client’s offices.

Why become an Ariad Consultant?

• You’re joining an impressive network of +100 digital consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed, and drive innovation.
• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalised follow-up & honest feedback guided by our Digital Talent Managers.
• Gain a rich community of other digital professionals at quarterly events and meetups.
• Ongoing opportunities to learn and grow professionally including personal and professional development and guidance.
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oréal, Decathlon and many others!

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top-notch team and be part of something special. Get started by sending your CV!