Storyteller SEO/GEO

Ready for a new challenge? Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited to your unique skills and aspirations.

About Ariad:

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

Ariad consultants specialise in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role:

Our client is a leading Belgian bank looking for an experienced French-speaking Storyteller SEO/GEO to join its Storytelling Chapter within the Marketing & Communication department.

Search behaviour is changing as customers increasingly discover information through both traditional search engines and AI-powered experiences. For financial organisations, this creates a need for authoritative, useful and well-structured content that can be understood by customers, search platforms and Generative AI systems while continuing to meet strict editorial and regulatory standards.

In this role, you will combine editorial storytelling, Search Engine Optimisation, Generative Engine Optimisation and AI-assisted content creation. You will transform strategic and technical subjects into accessible French-language content that strengthens brand authority, customer engagement and digital visibility.

What you will be doing:

• Your main responsibility will be to transform strategic business briefings into compelling, customer-centred French content aligned with the segment’s editorial pillars and commercial objectives.
• Create content across articles, web pages, email campaigns, social media, UX copy, white papers, case studies, video scripts, speeches and other digital marketing formats while maintaining a consistent tone of voice.
• Optimise content for traditional and AI-powered search experiences by applying SEO and GEO best practices to keywords, structure, metadata, semantic relevance, authority and discoverability.
• Use AI tools and platforms such as Surfer SEO to support research, ideation, writing, editing, translation and multi-channel adaptation while maintaining strong editorial judgement and quality control.
• Monitor traffic, engagement, click-through rates, share of voice and conversions, translating performance insights into practical recommendations for continuous content optimisation.
• Collaborate with Marketing, Digital and Creative specialists, adapt Dutch-language content into high-quality French, and ensure all communication meets applicable banking, marketing, transparency and anti-greenwashing requirements.

What you bring:

• Relevant experience in editorial content creation, storytelling, journalism, copywriting or content marketing, supported by a Bachelor’s or Master’s degree in a relevant subject or equivalent professional experience.
• Outstanding French writing and storytelling skills, with proven experience producing thought-leadership content and making complex or technical topics clear, engaging and useful to broader audiences.
• Strong SEO knowledge and hands-on experience optimising content for organic visibility. Knowledge of GEO, Surfer SEO, AI-powered search and Generative AI content tools is a strong advantage.
• The ability to use performance metrics to assess content effectiveness, challenge briefs and recommend improvements. An understanding of customer journeys and digital marketing funnels would be valuable.
• Experience working in Agile, multidisciplinary environments, with a collaborative, curious and analytical approach. Experience in Private Banking, banking or financial services is considered an asset.
• Excellent written French is mandatory, together with strong passive Dutch and good working English. Your application must include relevant writing samples, such as a social media post, an article and an email campaign.

The offer:

• Contractor collaboration until December 2026, with possibilities for extensions.
• Minimum workload of 80%, with full-time availability preferred.
• Start as soon as possible.
• Work for a leading Belgian banking organisation and contribute to high-value content for its Affluent & Private Banking audience.
• You will have the opportunity to work with an experienced, multidisciplinary team and play a key role in strengthening brand authority, customer engagement and digital visibility.
• Hybrid working model, with part-time presence at our client’s Brussels office required.

Why become an Ariad Consultant?

• You’re joining an impressive network of more than 100 digital & ICT consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed and drive innovation.
• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalised follow-up and honest feedback guided by our Digital Talent Managers.
• Gain a rich community of other digital professionals at quarterly events and meetups.
• Ongoing opportunities to learn and grow professionally, including personal and professional development and guidance.
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oréal, Decathlon and many others!

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don’t miss out on the chance to join a top-notch team and be part of something special. Get started by sending your CV and writing samples!