Optichannel Strategist & Digital Journey / CRO Expert

Ready for a new challenge? Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited to your unique skills and aspirations.

About Ariad:

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

Ariad consultants specialise in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role:

Our client is a leading bank in Belgium looking for an experienced Optichannel Strategist & Digital Journey / CRO Expert to join its Digital Marketing Chapter within the Marketing & Communication department.

Banking customers increasingly expect clear, accessible and consistent experiences, whether they interact through a website, mobile application, contact centre or physical branch. At the same time, financial organisations must improve digital performance while maintaining customer trust, accessibility, security and compliance within a highly regulated environment.

In this strategic role, you will design, optimise and continuously improve end-to-end customer journeys across digital and offline touchpoints. You will combine customer journey strategy, conversion rate optimisation, digital analytics, experimentation and AI-enabled marketing to create connected experiences that improve engagement, conversion and business performance.

What you will be doing:

• Define and optimise end-to-end customer journeys across digital and offline channels, ensuring a consistent optichannel customer experience.
• Analyse customer behaviour, journey performance and digital analytics to identify optimisation opportunities and improve engagement, conversion and customer satisfaction.
• Lead Conversion Rate Optimisation (CRO) initiatives by defining hypotheses, coordinating A/B testing and translating results into actionable recommendations.
• Collaborate with UX, SEO, CRM, Analytics, IT, Content and business teams to deliver customer-centred digital experiences and continuous journey improvements.
• Leverage customer insights, AI-enabled marketing capabilities and performance data to drive personalisation and evidence-based decision-making.
• Facilitate stakeholder alignment and promote a culture of experimentation, continuous optimisation and measurable business impact.

What you bring:

• Relevant of experience in Digital Marketing, Customer Journey Management, CRO, Digital Experience or a related discipline, with proven expertise in designing and optimising omnichannel customer journeys.
• Strong knowledge of Conversion Rate Optimisation (CRO), experimentation, A/B testing, digital analytics (Google Analytics, Adobe Analytics or similar) and data-driven decision-making.
• Good understanding of UX principles, human-centred design, customer journey mapping and the ability to translate business objectives and customer insights into optimisation strategies.
• Excellent stakeholder management, communication and workshop facilitation skills, with experience working in Agile, cross-functional teams across Marketing, Product, IT and Analytics.
• Experience in banking, financial services or another regulated environment is a strong asset. Knowledge of SEO, personalisation, marketing automation, AI-enabled marketing and attribution models is considered an advantage.
• Full professional proficiency in English. Knowledge of French and/or Dutch is a strong asset, together with a collaborative, inclusive and results-oriented mindset.

The offer:

• Contractor collaboration for an initial six-month assignment, with possibilities for extensions. (Start as soon as possible)
• Work for a leading banking organisation in Belgium and contribute to the development of connected, customer-centred experiences across digital and offline channels.
• You will have the opportunity to work with an experienced, multidisciplinary team and play a key role in improving customer engagement, conversion and digital performance.
• Contribute to strategic initiatives involving customer journey design, conversion rate optimisation, digital analytics, experimentation and AI-enabled marketing.
• Hybrid working model, with part-time presence at our client’s Brussels office required.
• The expected working arrangement is approximately 50% on-site and 50% remote.

Why become an Ariad Consultant?

• You’re joining an impressive network of more than 100 digital & ICT consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed and drive innovation.
• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalised follow-up and honest feedback guided by our Digital Talent Managers.
• Gain a rich community of other digital professionals at quarterly events and meetups.
• Ongoing opportunities to learn and grow professionally, including personal and professional development and guidance.
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oréal, Decathlon and many others!

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don’t miss out on the chance to join a top-notch team and be part of something special. Get started by sending your CV!