Teamlead Strategic Marketing

Ready for a new challenge?

Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad:

• We’re the digital consultancy & staffing firm leading A-brands in Europe, like Samsung, Carrefour, ING, Orange and MediaMarkt count on to make digital transitions happen.
• We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

About our role:

Our client is a well-established educational publishing company in Belgium, known for delivering high-quality learning solutions that support inclusive, sustainable, and impactful education. As part of a European group focused on innovation, they play a vital role in shaping the educational landscape.

They are now seeking a Teamlead Strategic Marketing to drive forward their marketing and communication strategy. In this key leadership role, you will shape and execute strategic initiatives that enhance brand awareness, support market growth, and position our client as a thought leader in education.

What you will be doing:

• Define and safeguard the brand identity and architecture while rolling out strategic PR and content initiatives.
• Develop and execute image campaigns, PR strategies, and signature events such as their Academy Live to establish thought leadership in education.
• Research and optimise pricing models and lead the development of an e-commerce strategy to fuel commercial growth.
• Conduct market research and improve data quality and segmentation while building a centralised knowledge base.
• Lead, coach, and inspire a team of 3 to 5 marketing strategists, working collaboratively with internal stakeholders and external agencies.

What you bring:

• Ambition to advance your career in strategic marketing and communication within the educational sector.
• At least 5 years of solid experience in strategic marketing, brand positioning, and communications—preferably in a B2B or educational context.
• Degree in Marketing, Communication, Business Administration, or equivalent through experience.
• People-oriented leadership experience with a track record of successfully managing teams and marketing projects.
• Data-driven mindset with strong analytical skills to translate market insights into actionable strategies.
• Strong communication skills (written and oral) in Dutch (C1), English (B2), and French (B2).

The offer:

• Full-time employment  in a people-focused culture built on collegiality and shared values.
• Work for a respected educational company at national level and make a real impact in the education sector.
• Work from a modern, easily accessible office in Berchem with a bright, flexible workspace and room for relaxation.
• Enjoy wide opportunities for professional growth including learning and development programmes.
• Attractive salary package with extra-legal benefits including flexible hours, home working options, and a company car.
• Be part of a European group committed to innovation and customer-centricity.

Why Ariad?

• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalised follow-up & honest feedback guided by our Digital Talent Managers.
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others!

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top-notch team and be a part of something special. Get started by sending your CV!

We’d love to meet you. We have a variety of opportunities that could be the perfect next step in your career, and we’re adding to this list every day. Join us to find your fit, and be a guide through the maze of digital change.