Social Media Analist

Ready for a new challenge?

Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad:

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

Ariad consultants are specialised in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role:

What if your insights could shape how millions of people experience culture and news each day?

Our client, a public broadcaster and media powerhouse in Belgium, is seeking a freelance Social Media Analyst who knows how to turn data into clarity and strategy. You’ll help elevate their online presence and connect with diverse audiences through storytelling that’s backed by insights.

Join a team that thrives on creativity, impact, and innovation. This isn’t just about numbers, it’s about making every post, every view, and every interaction matter.

What you will be doing:

• Analyse social media behaviour and platform performance to understand what resonates—and what doesn't.
• Monitor the client’s presence across social platforms and report on key metrics and KPIs.
• Create actionable reports with clear insights for creative and content teams.
• Collaborate with internal teams to plan, implement, and optimise social media initiatives.
• Define best practices for content performance and help guide strategic direction.
• Explore emerging platforms and identify opportunities for innovation and growth.

What you bring:

• Ambition to blend creativity and analytics to influence cultural impact through media.
• Proven experience as a Social Media Analyst in a corporate or agency setting.
• Hands-on experience with business intelligence tools and data visualisation (e.g., PowerBI).
• Deep understanding of Instagram, TikTok, YouTube and other major social media platforms and their analytics.
• Strong data analysis skills and ability to translate insights into strategy.
• Experience using SQL for data querying and reporting is a plus.
• Fluency in Dutch (C2 level) and excellent communication skills for presenting results and recommendations.
• Master’s or Bachelor’s degree in a technical or engineering field, or equivalent experience in digital analytics or ICT.
• Proactive, independent thinker with a collaborative spirit and strong critical thinking.

The offer:

• Option to a multi-year collaboration as a freelance contractor or start as full time employee contract with Ariad.
• Work for one of Belgium’s most recognised media organisations, and help shape its public voice through smart, data-driven strategy.
• You will have the opportunity to work with a dynamic, ambitious, skilled team, and be a key player in transforming the way the organisation engages online.
• Working from home available, flexible arrangements possible.

Why become an Ariad Consultant?

• You’re joining an impressive network of +100 digital consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed, and drive innovation.
• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalised follow-up & honest feedback guided by our Digital Talent Managers.
• Gain a rich community of other digital professionals at quarterly events and meetups.
• Join our annual Workcation event in sunny Southern Spain.
• Ongoing opportunities to learn and grow professionally including personal and professional development and guidance.
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others!

If you want to help a beloved public brand connect with today’s audiences—and you believe that data can be a creative superpower—we’d love to hear from you. Apply today and bring your analytical vision to the future of media.