SEO/GEO Specialist

Ready for a new challenge? Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad:

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about. Ariad consultants are specialised in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role:

Our client is a global leader in consumer electronics, known for shaping technology that connects people, ideas, and cultures. In today’s fast-paced media landscape, corporate reputation and trust are built through clarity, consistency, and authenticity across every channel.

Our client is looking for a SEO/GEO Specialist who will take ownership of the organic search visibility across both traditional search engines and emerging AI-powered search platforms.

In this role, you are responsible for developing, executing, and optimizing the SEO and GEO (Generative Engine Optimization) strategy across the digital ecosystem. You will ensure that SEO is embedded within broader marketing, commercial, and product launch initiatives, helping the company to remain highly visible in an increasingly AI-driven search landscape.

This is a highly autonomous specialist role where you are expected to set the direction, define priorities, and drive execution. While supported by an external SEO agency, the strategic ownership and decision-making responsibility sit with you.

What you will be doing:

• Develop and execute the company's SEO and GEO strategy to increase visibility across search engines and AI-powered search platforms.
• Own the SEO roadmap, defining priorities, initiatives, KPIs, and growth opportunities.
• Monitor performance and translate data, market trends, and search insights into actionable recommendations.
• Drive technical SEO improvements, including site architecture, crawlability, indexation, metadata, page speed, and structured data.
• Develop and optimize content strategies that support both traditional search and AI-generated search experiences.
• Partner with development teams and agencies to implement SEO best practices and ensure alignment with business objectives.
• Support product launches and marketing campaigns with dedicated SEO and GEO strategies.
• Collaborate closely with Marketing, eCommerce, Product Management, and international stakeholders

What you bring:

• 3+ years of experience in SEO, Organic Search, Digital Marketing, or a comparable role.
• Proven experience developing and executing SEO strategies independently.
• Experience managing and directing external agencies.
• Strong stakeholder management and communication skills.
• Solid understanding of technical SEO, including crawlability, metadata, site architecture, page speed, indexation, and structured data.
• Strong knowledge of content optimization, keyword research, content strategy, and information architecture.
• Experience with backlink strategies and authority-building initiatives.
• Understanding of AI Search, Generative Engine Optimization (GEO), and the impact of AI on search behavior.
• Up-to-date knowledge of search engine algorithms, AI developments, and industry trends.
• Strong analytical skills with experience using tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Google Analytics.
• Ability to translate data into actionable insights and recommendations.
• Comfortable operating independently and taking ownership.
• Fluent in Dutch and English.

The offer:

• Contractor collaboration. Long-term assignment.
• Digital recruitment process and onboarding to the company.
• Work for a well-known global brand.
• You will join a collaborative, data-driven team focused on precision and innovation.
• Working from home 2days/week.

Why become an Ariad Consultant?

• You’re joining an impressive network of +100 digital consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed and drive innovation.
• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalised follow-up and honest feedback guided by our Digital Talent Managers.
• Build meaningful connections with fellow professionals at quarterly events, meetups, and our annual Workcation in sunny Southern Spain.
• Continuous opportunities to grow through personal and professional development support.
• Access to Europe’s leading A-brands such as Samsung, ING Bank, Carrefour, L’Oréal, Decathlon and more.

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don’t miss the chance to join a top-notch team and be part of something meaningful. Get started by sending your CV!