Marketing Manager

Ready for a new challenge?

Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad:

• We’re the digital consultancy & staffing firm leading A-brands in Europe, like Samsung, Carrefour, ING, Orange and MediaMarkt count on to make digital transitions happen.
• We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

About our role:

Our client is a key player in Belgium’s educational tech industry, actively transforming how learning happens in and around the classroom. As a pioneer in blended learning—combining digital tools with traditional materials—they are redefining how educators, students, and stakeholders engage with education. With a strong emphasis on innovation, scientific backing, and social relevance, this is your chance to lead the marketing strategy of a company that truly makes a difference.

We are looking for a strategic and visionary Marketing Manager to lead a cross-functional marketing team and translate company goals into measurable marketing actions. You’ll work closely with the Head of Marketing & Sales and collaborate with teams across sales, publishing, and customer service to strengthen the brand, improve customer experience, and boost educational engagement.

What you will be doing:

• Translate business strategy into a unified marketing vision and measurable annual marketing plan.
• Ensure consistent internal and external brand presence and tone of voice across all audiences and channels.
• Lead and inspire a team of approximately 20 marketing professionals, including 4 team leads across communication, segment marketing, customer experience, and corporate communication.
• Drive marketing activities based on data, market insights, and user feedback to enhance customer experience.
• Act as a connector between marketing and departments such as sales, publishing, customer service and external partners.
• Monitor key performance indicators, adjust strategies as needed and report directly to the Head of Marketing & Sales.
• Influence strategic choices such as segment plans, pricing models, and channel strategies alongside sales and business development teams.
• Deploy marketing technology and scale up efficient communication processes with a digital-first mindset.
• Represent the marketing function internally and externally while championing the company’s mission.

What you bring:

• Ambition to further develop your career in educational technology and marketing strategy.
• Senior experience in marketing, including a minimum of 5 years in a strategic leadership position.
• A strong background in digital marketing, brand strategy, communication planning, and customer experience.
• Proven success in leading teams and managing marketing budgets.
• Fluency in Dutch (C1) and good proficiency in English (B2) and French (B2).
• A strong sense of purpose and passion for innovation in learning, especially in blended and research-based educational models.

The offer:

• Full-time employment.
• Work for a well-known educational technology company at national and European level and have an impact on its market!
• You will have the opportunity to work with a dynamic, ambitious, skilled team, and be a key player in driving fantastic user experience.
• Working from home – 2 days per week.

Why Ariad?

• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalised follow-up & honest feedback guided by our Digital Talent Managers.
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others!

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top-notch team and be a part of something special. Get started by sending your CV!

We’d love to meet you. We have a variety of opportunities that could be the perfect next step in your career, and we’re adding to this list every day. Join us to find your fit, and be a guide through the maze of digital change.