Marketing Automation Coordinator

Ready for a new challenge? Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad:

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about. Ariad consultants are specialised in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role:

Our client operates in the transport and automotive industry, a sector where convenience, trust, and seamless customer experience are decisive. As customer expectations continue to rise, marketing automation and journey orchestration play a vital role in creating relevant, timely, and meaningful interactions across channels.

Our client is looking for a data-driven and curious professional to join their team as a Marketing Automation Coordinator. In this role, you will optimise customer-facing touchpoints across the entire journey, ensuring that every interaction—from SMS to email—adds value and clarity.

You will collaborate closely with internal teams and external partners, using data, testing, and continuous optimisation to improve conversion and customer satisfaction. If you enjoy combining analytical thinking with creativity and ownership, this role offers real impact and long-term growth.

What you will be doing:

• Map, analyse, and continuously improve all customer touchpoints throughout the customer journey.
• Optimise automation flows including timing, content, CTAs, and channel selection.
• Set up and execute A/B tests to improve conversion and customer satisfaction.
• Ensure a consistent tone of voice and messaging across all customer communications.
• Develop personalisation strategies based on segmentation, behaviour, and lifecycle stages.
• Monitor and report on performance metrics such as open rates, CTR, and conversion.
• Translate data insights and customer feedback into concrete optimisation actions.
• Implement new features, trends, and technologies within automation and CX orchestration.
• Design and coordinate the email marketing strategy and content planning.
• Share best practices with colleagues across countries and business units.

What you bring:

• Ambition to further develop your career in marketing automation and customer experience.
• At least 3 years of experience in customer journey management, CRO, CRM, or data-driven marketing.
• Past experience in the automotive or service-oriented industry is a plus.
• Your strengths include analytical thinking, optimisation mindset, and customer focus.
• Experience with journey mapping, UX principles, segmentation, personalisation, and A/B testing.
• Working experience with marketing automation tools such as Salesforce Marketing Cloud, Selligent, or HubSpot is a plus.
• Ability to interpret dashboards and translate insights into practical improvements.
• Strong communication skills in Dutch (native or fluent), English, and a basic knowledge of French.
• A collaborative mindset and eagerness to contribute to a safe, high-quality working environment.

The offer:

• Full-time employment.
• Digital recruitment process and structured onboarding.
• Work for a stable company within a strong international group.
• A competitive salary package with attractive extra-legal benefits.
• Meal vouchers, mobile phone, group and hospitalisation insurance.
• 12 ADV days and the possibility to work remotely 2–3 days per week.
• Access to a flexible benefits plan and continuous learning opportunities.
• An environment where employees and customers are truly central.

Why become an Ariad Consultant?

• You’re joining an impressive network of +100 digital consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed and drive innovation.
• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalised follow-up & honest feedback guided by our Digital Talent Managers.
• Gain a rich community of other digital professionals at quarterly events and meetups. Join our annual Workcation event in sunny Southern Spain.
• Ongoing opportunities to learn and grow professionally including personal and professional development and guidance.
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oréal, Decathlon and many others!

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top-notch team and be a part of something special. Get started by sending your CV!