Digital Marketing Expert

Ready for a new challenge?

Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad:

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

Ariad consultants are specialized in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role:

Our client, a major player in the banking industry in Belgium, is looking for an experienced Digital Marketing Expert to join their Marketing & Communications department. You will be part of the Digital Marketing Chapter, which is responsible for improving digital journeys, increasing online visibility, and driving customer engagement through high-quality content and innovative campaigns.

The banking sector is rapidly evolving with a strong push towards digital-first services. Customers expect seamless online journeys, personalised experiences, and easy access to financial solutions across platforms. As a Digital Marketing Expert, you will play a pivotal role in supporting this transformation, coaching teams, and ensuring digital strategies directly contribute to brand awareness, lead generation, and long-term business growth.

What you will be doing:

• Manage the digital marketing backlog and roadmap of squads focusing on MarCom initiatives for specific domains and client segments.
• Define platform guidelines and templates for Marketing & Communications platforms, including public websites, content platforms, newsletters, and internal tools.
• Coach and support Marketing & Communications Managers on effective use of digital platforms and touchpoints.
• Develop and implement digital journeys, monitor their performance, and initiate optimisation based on data and benchmarks.
• Design and conduct surveys, user tests, and other research methods to measure and improve customer satisfaction.
• Define and oversee SEO strategy, monitor performance, and collaborate with partners to drive improvements.
• Support the setup of retargeting and paid media strategies, ensuring alignment between owned and paid media initiatives.
• Design and manage content structures for digital platforms, ensuring relevance, accessibility, and SEO optimisation.
• Lead lifecycle management of digital content, ensuring it remains accurate, relevant, and customer-focused.
• Participate in project management activities, such as content migrations and navigation redesigns, ensuring they align with marketing strategies.

What you bring:

• Ambition to further develop your career in digital marketing within the banking sector.
• Solid experience in digital marketing, project management, or communications.
• Strong experience in managing projects involving multiple stakeholders.
• Hands-on expertise in SEO, SEA, content marketing, and campaign optimisation.
• Experience with Adobe Analytics, Figma, Semrush, Content Square, or similar tools.
• Excellent communication skills in Dutch, French, and English.
• Strong analytical skills with a structured, detail-oriented, and quality-driven approach.
• Proven stakeholder management skills, especially working with Marketing and IT teams.
• Familiarity with agile methodologies and working in fast-paced, complex environments.
• Soft skills: strategic mindset (helicopter view), negotiation, persuasion, adaptability, ownership, and leadership.

The offer:

• Long-term contractor collaboration.
• Work for a leading Belgian bank at national and European level and have an impact in its market!
• Opportunity to work with an ambitious, dynamic, and skilled team to shape innovative customer journeys.
• 50% homeworking – flexible telework arrangement combined with onsite presence.

Why become an Ariad Consultant?

• You’re joining an impressive network of +100 digital consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed, and drive innovation.
• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalized follow-up & honest feedback guided by our Digital Talent Managers.
• Gain a rich community of other digital professionals at quarterly events and meetups.
• Join our annual Workcation event in sunny Southern Spain.
• Ongoing opportunities to learn and grow professionally including personal and professional development and guidance.
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others!

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top-notch team and be a part of something special. Get started by sending your CV!