Campaign Manager Commodity

Ready for a new challenge? Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited to your unique skills and aspirations.

About Ariad:

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

Ariad consultants are specialised in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role:

Our client is one of Belgium’s leading energy providers, helping businesses accelerate their transition towards a more sustainable and digital future. As the Belgian utilities sector continues to evolve, organisations are increasingly investing in customer-centric marketing, intelligent CRM platforms, AI-powered marketing automation and data-driven engagement strategies to strengthen customer relationships while supporting the energy transition.

As a B2B Campaign Manager, you will play a pivotal role within the B2B Marketing & Communication team, ensuring the successful delivery of high-impact marketing campaigns during an exciting period of organisational transformation. You will combine campaign execution, CRM expertise and customer intelligence to support customer acquisition, retention and commercial growth.

What you will be doing:

• Your main responsibility will be to plan, coordinate and execute end-to-end B2B marketing campaigns across the full customer lifecycle, including renewal, acquisition, loyalty, win-back and customer activation initiatives.
• Develop targeted campaign audiences using CRM data, customer segmentation models and marketing automation tools, ensuring accurate execution and measurable commercial impact.
• Collaborate with Product Managers, Sales, Branding, Legal, Compliance and external agencies to deliver consistent, high-quality campaigns across email, website, social media and other communication channels.
• Monitor campaign performance, analyse KPIs, follow up on generated leads and translate campaign insights into recommendations that continuously improve marketing effectiveness and customer engagement.
• Lead the implementation of a new marketing automation platform by coordinating business stakeholders and external partners, configuring the solution, executing pilot campaigns and documenting best practices for internal teams.
• Continuously improve CRM data quality, customer intelligence and campaign processes while supporting internal communication initiatives and contributing to the ongoing transformation of the B2B marketing organisation.

What you bring:

• At least 3–5 years of experience in B2B campaign management, CRM and data-driven marketing, with proven success delivering integrated marketing campaigns from planning through performance reporting.
• Strong expertise in customer segmentation, CRM, marketing automation platforms and audience management, with hands-on experience configuring and optimising marketing technology solutions.
• Excellent project management and organisational skills, capable of managing multiple campaigns, stakeholders and priorities simultaneously within a dynamic business environment.
• Experience working closely with marketing agencies, cross-functional business teams and commercial stakeholders, ensuring campaigns align with both brand guidelines and business objectives.
• Experience with Salesforce Sales Cloud, Salesforce Marketing Cloud, Marketing Cloud Next, Showpad or similar marketing technologies is highly desirable. Experience within the utilities or energy sector is considered an advantage.
• Fluent English together with professional proficiency in Dutch and/or French, combined with an analytical mindset, strong communication skills, attention to detail and a proactive, solution-oriented approach.

The offer:

• Contractor collaboration for an initial six-month assignment with strong possibilities for extensions and long-term collaboration.
• Start as soon as possible, preferably no later than September.
• Contribute to the transformation of the B2B Marketing & Communication organisation while helping shape the future of customer engagement through innovative CRM and marketing automation initiatives.
• Work alongside experienced marketing, commercial, CRM and data professionals on strategic projects with a direct impact on business performance.
• Hybrid working model with approximately three days per week on-site, including at least two days in Brussels and one day in another office location (Ghent, Berchem or Liège).

Why become an Ariad Consultant?

• You’re joining an impressive network of +100 digital & ICT consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed, and drive innovation.
• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalised follow-up & honest feedback guided by our Digital Talent Managers.
• Gain a rich community of other digital professionals at quarterly events and meetups.
• Join our annual Ampweek event in sunny Southern Spain.
• Ongoing opportunities to learn and grow professionally including personal and professional development and guidance.
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oréal, Decathlon and many others!

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top-notch team and be part of something special. Get started by sending your CV!