Marketing Automation Specialist

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Job category
CRM & Automation
Region
Liège
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Meet your next mission:

Ready for a new challenge? Our clients are leading brands in Europe, and they're looking for digital talent to join their teams. We're here to match you with a job that perfectly aligns with your skills and aspirations.

About Ariad

We're a digital consultancy and staffing firm trusted by Europe's leading A-brands, including Samsung, Carrefour, ING, Orange, and MediaMarkt. Our mission is to make digital transitions seamless. We connect Europe's top talent with the best teams to create digital experiences that resonate with users. Our consultants specialize across the digital spectrum, from marketing and e-commerce to analytics and product design.

About our role

Our client, a major player in the energy sector, is seeking a highly skilled Marketing Automation Specialist to enhance their digital marketing capabilities. This role is critical in integrating marketing automation with CRM and CDP to streamline operations and enhance customer engagement. The ideal candidate will work closely with IT to manage flows and platform connections and collaborate with BI and external agencies to leverage data analytics effectively.

As part of the team, you will play a pivotal role in the final stage of vendor selection for CDP and Marketing Automation tools, with Salesforce and Adobe. Experience in CDP implementation will be highly regarded.

What you will be doing

  • Integrate marketing automation tools with CRM and CDP.
  • Liaise with IT departments for efficient flow and platform connections.
  • Collaborate with Business Intelligence, the data analytics agency, to leverage data insights.
  • Contribute to the final decision-making process for selecting CDP and Marketing Automation tools.
  • Implement strategies to optimize customer engagement and lead generation.

What you bring

  • Proven experience in marketing automation and integration with CRM and CDP
  • Ability to work closely with IT and BI teams, ensuring seamless platform integrations.
  • Previous experience in CDP implementation is highly desirable.
  • Knowledgeable in the final stages of vendor selection, particularly with Salesforce or Adobe.
  • Strong analytical skills and data-driven mindset.
  • Excellent communication skills, with the ability to collaborate effectively across teams.

The offer

  • Contractor collaboration with the potential for extension based on performance and business needs.
  • A role that offers significant impact on the company’s digital marketing strategy and customer engagement.
  • Work within a forward-thinking, innovative team environment.
  • Opportunity to contribute to major decisions regarding marketing technology stack.

Why become an Ariad Consultant?

  • You're joining a network of over 100 digital consultants and the Ariad staff, all dedicated to driving innovation and success.
  • Personalized project matches based on your skills and ambitions.
  • Continuous professional development and growth opportunities.
  • Access to leading A-brands across Europe and beyond.

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top-notch team and be a part of something special. Get started by sending your CV!

Apply now

Join a top-notch team and be a part of something special

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At Ariad, we believe that building teams that represent a variety of backgrounds, perspectives, and skills is critical to our success and the success of our clients. We consider candidates based on hard and soft skills, experience and business needs. *Excited about this role, but your experience and skills don’t align perfectly? Apply anyway! You may be just the right fit for this or other roles.

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