THE CHALLENGE

VDAB faced this challenge with an outdated, time-consuming newsletter and too many competing messages.
Discover how a less is more approach transformed their internal communications.

THE DIAGNOSIS

VDAB’s newsletter was outdated, time-consuming, and poorly targeted, while communication overload diluted key messages across the organisation.

THE CONTRIBUTION

Ariad streamlined VDAB’s communication channels using data and employee feedback, involving staff across regions to ensure relevance and consistency. The newsletter was redesigned to be semi-automated, personalised, and more efficient to produce.

THE IMPACT

85% average open rate
Rationalized channel mix
Data-driven internal communication system

"From day one, Ariad's consultant felt like part of our team. She immediately understood our challenges, brought clarity and structure, and turned our ambitions into action. The collaboration was exceptional, and the quality of both her strategic approach and the final result exceeded our expectations."

Claire Cardon
Expert Internal Communications ‐ VDAB