Carrefour × Ariad: Building Belgium's digital retail future together
Case study
Ariad AG Insurance case study
ARIAD X AG INSURANCE
How AG Insurance boosted acquisition ROI by 20% with data-driven performance management
Challenge
AG Insurance's only direct-to-customer product had to hit ambitious acquisition targets within a distribution model built around banking partners and brokers. The company needed stronger digital acquisition expertise, along with the tools and mindset to manage it effectively.
Process
An audit of the existing setup was followed by dashboards that gave full visibility on performance and revealed quick wins. Campaigns were then restructured by audience and funnel stage, an always-on presence replaced the three-wave model, and a test, measure, optimise approach kept only what worked.
Results
- Acquisition ROI improved by more than 20%
- Same performance achieved on a lower budget by eliminating inefficient spend first
- Expected acquisition targets exceeded
Acquisition is no longer something that can be managed within marketing alone. You need to be able to speak data, work with UX and web design teams, understand technological developments and stay on top of legal and regulatory changes.
Samuel
Caink
Digital Marketing Expert
‐
Ariad
Ariad X AG Insurance
How AG Insurance boosted acquisition ROI by 20% with data-driven performance management
