Brussels

CRM Campaign Specialist

  • Brussels
  • CRM & Automation
  • Permanent

Our client has been offering customers and drivers the best solutions for the challenges of today and tomorrow. Every day, more than 7,500 employees in 30 countries are committed to making their customers' journeys and trips as seamless and sustainable as possible.

Our (living) world is changing at lightning speed and our client is changing with it. They offer their customers simple, smooth and complete mobility solutions that perfectly match their needs, because our client's role goes far beyond mere operational leasing.

As CRM Campaign Specialist you are responsible for the ins and outs of the email & other campaigns and translate the CRM briefings into reality. You make sure that the communication flow connects to the customer life cycle and to the business strategy.

Responsabilities:

  • Oversee all aspects of email marketing campaigns, including content creation and consistency of copy across all touchpoints

  • Translate sales, loyalty and campaign objectives into campaigns

  • Communicate & coordinate directly with stakeholders from briefing to delivery

  • Build effective audiences and segments for each message to improve engagement and revenue performance against KPI targets

  • Produce and execute all email campaigns, including creating emailings based on templates and HTML, writing copy and scheduling sends

  • Devise and execute A/B tests, manage the test calendar, record results and advise on improvements

  • Collaborate with the marketing team you ensure high quality that is in line with the tone of voice, house and communication style

  • Support strategic programs through both manual and automated campaigns throughout the customer life cycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys and transactional email campaigns

Is this you? Yes if:

  • You are and think customer and service oriented

  • You have a perfect knowledge of Dutch and a good knowledge of French and English

  • You have demonstrable experience in managing an email marketing program (e.g. Eloqua).

  • You have demonstrable work experience in growing, handling and analyzing marketing databases

  • You have knowledge of Google Analytics, HTML/CSS, A/B Testing, SEO/SEM,...

  • You have knowledge of email regulations and compliance (e.g. GDPR)

  • You have an eye for detail and work independently, planned and results-oriented

What's in it for you?

  • A challenging and varied, yet stable position within a dynamic company with a human and team-oriented atmosphere

  • An attractive salary supplemented with extra-legal benefits

  • Flexibility to work form home at least 2days a week

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