East Flanders

CRM&Loyalty Specialist

  • East Flanders
  • CRM & Automation
  • Permanent

Our client is a very ambitious Belgian family business that combines tradition and innovation! Today they're positioned as an internationally leading fashion company that market luxury and premium products that make a positive impact in women's lives. With presence in Europe and North America and the boom of digitization, entrepreneurship became part of their DNA and they are on a thrilling journey to build and scale their own e-Commerce team in house. In short, you can consider the company as your playground to innovate and grow professionally together with their business.

This team is growing a lot! not only in the size of the team, volume of business and digital maturity but also in agility and human talent. In this context, we're hiring a CRM & Loyalty Specialist!

As a CRM & Loyalty Specialist, you are responsible for owning the strategic, customer insights driven CRM for 2 business units globally. You develop the group’s loyalty programs to be best in class in each market, with a focus on the omnichannel retail concept. You initiate strategic customer data collecting across owned & non-owned channels. And play a strategic role in activation efforts & innovative campaign and channel development to support commercial activities and drive long-term customer development and growth. You also collaborate with the consumer service department on driving innovation and single-view consumer-centric interactions across all channels.

Key responsibilities:

  • Being the business owner with regards to all Customer Engagement management projects

  • Analysis & recommendations of the customer & opt-in database

  • Managing the strategy, design and execution of the insight-led omnichannel loyalty programs across retail & brands

  • Drive the strategy for growing loyalty member engagement & retention, leverage CRM data to help drive customer acquisition & retention strategy together with the eCommerce managers and marketing teams

  • Develop customer strategies in order to improve first-party customer data capture and optimise Customer Lifetime Value.

  • Ensure data is captured consistently and appropriately across different touch points and channels and in compliance with the GDPR regulations.

  • Plan and execute different customer journeys regarding the strategic target for each of the segments defined.

  • Coordinate all CRM & Loyalty activities with retail & marketing

  • Drive innovation together with the consumer service department within the group towards single point-of-view interactions with the consumer across all existing and new channels – from phone over email to messengers and social networks.

Is this you? Yes if:

  • You have 5 years of experience in marketing within a consumer driven industry and/ or loyalty CRM marketing.

  • You have a strong understanding of CRM principles and omnichannel consumer experiences in both B2C and B2B2C environment.

  • You are able to cooperate in teams in a cross functional & cross-department environment.

  • You have a strong analytical minset.

  • You can critically evaluate complex business issues in order to develop customer-centric solutions.

  • You can effectively manage multiple priorities.

  • You have attention to detail, strong planning and organizational skills.

  • You have proven your ability to translate data and analyses into consumer-centric CRM strategy.

  • You speak English. Other languages such as Dutch, French, German, … are a plus.

What's in it for you?

  • A fantastic candidate experience with Ariad. We'd love to meet you and guide you in a fantastic way through the recruitment process.

  • A competitive salary with extra-legal benefits.

  • A company that put people first and will support you on your personal and professional growth plan.

  • A thorough on-the-job training at the start of your employment to ensure personal growth.

  • A challenging and autonomous job in a stable, internationally listed fashion company with a pleasant company culture where there is room for initiative and ideas.


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