Brussels

Senior Webmaster

  • Brussels
  • Analítica de Datos, Experiencia del Usuario (UX)
  • Permanent
Our client has been offering customers and drivers the best solutions for the challenges of today and tomorrow. Every day, more than 7,500 employees in 30 countries are committed to making their customers' journeys and trips as seamless and sustainable as possible.

Our (living) world is changing at lightning speed and our client is changing with it. They offer their customers simple, smooth and complete mobility solutions that perfectly match their needs, because our client's role goes far beyond mere operational leasing. And these solutions, products and services, would not exist without the most important factor: our client's employees.

Responsabilities:
  • Maintain and develop the website and partner sites, taking into account the customer journey and UX
  • Conduct A/B testing of websites to validate web content and layouts
  • Be responsible for the website(s) and online product offering to drive direct acquisition activities
  • Take charge in tasks such as: website design and maintenance, testing and analysis of website traffic
  • Create landing pages optimized according to best UI/UX practices
  • Collaborate with the marketing team (content and product) to produce website content and, where applicable, provide strategic guidance on internal copywriting on SEO, keyword research
  • Coordinate website development with our headquarters and external partners to ensure new features/capabilities align with business objectives
  • Publish content as needed and handle ad-hoc requests about the website
  • Interpret analytical data and follow-up performance (lead generation), produce reports/dashboards summarizing key insights and recommendations for internal stakeholders
  • Ensure follow-up and measurement of performance of various digital campaigns in terms of lead generation

Is this you? Yes if:
  • You are an experienced and self-driven Webmaster
  • You have at least four years of recent experience in hands-on digital marketing. (Previous work within a marketing agency is a plus)
  • You have a passion for digital marketing with webmaster and e-commerce skills
  • You have excellent working knowledge of the CMS tool: Drupal
  • Thorough understanding of UX design, working with brand guidelines, layout and design standards.
  • Thorough understanding Google Analytics to create reports, analyze data and suggest optimizations based on that data
  • You have an analytical mind and work very methodically, you see solutions rather than problems
  • Understanding of digital marketing concepts (i.e. funnels, buyer's journey, etc.)
  • You can work independently with a proactive attitude but also enjoy working in a team.
  • Good communication and collaboration are part of your strengths as you are commercially minded

What's in it for you?
  • Join a growing content team and see your impact reflected
  • Flexibility to work form home at least 2days a week
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