Marketing Automation Specialist

Our client has been in the market for over 60 years. They have grown a family business into a market leader in Belgium.

Their product range includes furniture, domestic appliances, electronics, household linen, body & fitness, products for gardening and leisure. Their collections are complemented and supported by an attractive a carefully planned home delivery, assembly of the furniture and a professional after-sales service.

Are you the candidate we are looking for? Read on and find out!

The role of the Marketing Automation Specialist is to set up and optimise marketing & sales campaigns (offline and online) to increase revenue, attract new customers and foster customer loyalty.

Responsibilities:

• Set-up and follow-up of customer targeting flows in Adobe Campaign.

• Translate commercial ideas into target groups and marketing (automation) campaign flows, together with your marketing colleagues.

• Pro-actively monitor the (quality of the) data sources that drive the marketing automation campaigns.

• Consult with many internal and external partners such as the communication department, the mailing house, the marketing team, etc.

• Indicate specific or new opportunities with a clear positive impact on the company objectives.

• Participate in building a more personalised customer experience

Is it a match? Yes! If you:

• Have 3+ years of experience in a similar role

• Are Fluent in Dutch, French and English are a plus.

• Have experience in Adobe Campaign or another marketing automation platform.

• Have experience in setting up different types of campaigns and workflows.

• Know that correct data is important, you are always very accurate.

• Have knowledge of databases, data formats, programming (e.g. javascript, SQL, ...) and have experience with connections to third-party systems and bi-directional traffic.

• Have an analytical mindset, are well-structured, and have a problem-solving approach (or even better: pro-actively prevent problems).

• Can fluently translate IT language into marketing language (and vice versa).

• Are stress resistant and can work with strict deadlines

• Are strong in logical thinking .

What’s in it for you?

• 70% remote working.

• Join an SME and see what impact your actions have.

• A great work-life balance, according to satisfaction survey conducted on current employees.