Marketing Automation Expert

  • Antwerp
  • CRM & Automation
  • Permanent

Are you passionate about cars and the automotive industry? We're hiring a Marketing Automation Expert for our client, an ambitious and well-known multibrand car distributor company based in Belgium and playing in several European markets!

This is a unique opportunity to join an ambitious project. Our client is on a thrilling journey to build and take their marketing automation activities to the next level (Digital transformation context, exciting upcoming migration of their CRM platform). Beyond the technical competences we would like to hear from passionate people that are willing to take initiatives, be proactive and make an impact on the company. Sounds like you?

Great! What will I do?

You will be responsible for supporting the technical set up and implementation within the marketing automation field. Working for their most famous car brand in their portfolio, you will drive exceptional digital customer experiences for their customers and you will be responsible for creating and maintaining customer journeys as part of our marketing automation programs. This includes journey design and configuration, audience segmentation and data interrogation.

Your role and responsibilities:

  • Plan, build and execute cross-channel communications and campaigns, as well as nurture programs in a flexible and timely manner

  • Manage set-up and configuration of data-driven campaigns ensuring deliverability

  • Working with different stakeholders from different departments

  • Create and implement test strategies, including A/B multi variant testing that maximise conversions

  • Oversee digital campaigns from creation to analysis and reporting

  • Understand workflow processes and systems within a marketing/sales cycle

Nice, am I a fit? Yes of course, if you...

  • You have 3-5 years related experience working in, developing and managing a marketing automation and CRM system.

  • Business acumen to develop market strategies

  • You have experience with Marketing automation tools like: Selligent / SF marketing cloud.

  • You know every trick in the book to create best in class email campaigns.

  • You are knowledgeable in Digital marketing technology. You have a solid understanding and experience across analytics tools, social media, CRM and CMS platforms.

To be successful and thrive in the fast paced context of our client, the next competencies are key:

  • Excellent communication skills - written, verbal and presentation

  • Strong collaboration skills to work with interdepartmental disciplines.

  • Project management skills that develop and follow a roadmap to better client engagement.

What is in it for you?

  • We offer you an exciting position within a passionate and professional team where initiative and responsibility are encouraged.

  • You will receive an attractive salary supplemented with a wide range of fringe benefits including a company car and group and hospitalization insurance.

  • You will find yourself in a nice environment where much is possible and with an open culture, in the broad sense of the word.