Trade Marketeer

  • Brussels
  • Marketing Digital
  • Freelance

Our client is a strong brand known nationally and its webshop is our largest store in Belgium. As a trade marketeer, you develop a clear activation plan for the price categories for which you are responsible (for example: toys, video games, outdoor games or the garden). The objective: to convert the customer.

What will you do?

  • You transpose the objectives set for each product category into a 360 ° activation plan . Then you take care of the evaluation of your activation plan.
  • You are looking for the best ways to activate a category. To do this, you think outside the box and think outside the box. You determine the number of activations necessary to achieve your goals (think of promos, events, contests, partnerships, etc.).
  • You take into consideration the different customer groups as well as the segmentation . You know better than anyone which channels to use to get activations to the right target group.
  • Together with the purchasing department, you will ensure that the activation is also aligned with the supplier's objectives .
  • You prepare briefings and send them to CCX, You monitor them with a critical eye.
  • You carry out a competitive analysis by product category in the field of activation, you stay abreast of trends and developments in the outside world.
  • You are responsible for the communication and promotion budget of your categories.

Is this you?

  • Knowledge and experience - You have a minimum of seven years of experience in trade marketing. You have also preferably worked in the retail and non-food sectors.
  • Coordination skills - You have strong project management skills and are able to keep an overview of different tasks.
  • Business and communication skills - You are able to get the right activation to the right target group.
  • Autonomy - You work independently, have good resistance to stress, know how to manage tight deadlines and think in a solution-oriented and results-oriented way.
  • Pragmatism - You like to take the reins in order to improve operations or launch new projects.
  • Language skills - As a French speaker you are fluent in Dutch. You can easily communicate with all your customers, colleagues and partners. Knowledge of English is a major asset.
  • What is in it for you?
  • Stimulating work environment- You exercise a fascinating and varied profession within a Belgian listed company which allows you to develop your knowledge enormously. In addition, you join a united and complementary team.
  • Influence and responsibilities - You assume a position of responsibility, but also have great autonomy and a varied portfolio of tasks.