- Keeping up with rapidly changing customer needs
Keeping up with rapidly changing customer needs
Unpredictable demand: a new normal
Keeping up with (or ahead of) consumer demand and expectation has always been a huge challenge. Brands that manage to regularly offer next-level solutions for their customers' contemporary tastes are rewarded with a top reputation, consumer loyalty, and brand ambassadors.
But now more than ever we’re seeing behaviours and needs change basically overnight, making this previously difficult task nearly impossible. Covid-19 has presented companies with completely new challenges and changed the expectations of their customers completely.
Recent examples of behavioural changes since COVID-19
- Buying behaviour: General online sales between February and March 2020 saw a 113% month-on-month increase. (Source: Attentive)
- Work behaviour: 66% of professionals work mostly or only online, with 28% working fully online. (Source: JHU and KDNuggets)
- Internet behaviour: 23% worldwide report spending significantly more time on social media (e.g. Facebook, Instagram, Twitter, etc). (Source: GWI)
- Device behaviour: 22% globally report significant increase in tablet usage, and 11% more using a smart speaker. (Source: GWI)
The winning team: now, next, and beyond
The ability to pivot depends heavily on your resources at hand--which absolutely includes your people. Bringing a new product or service to your customers fast and making a real impact can require a variety of talent, but there are a few key players that are always needed.
If your digital roadmap has changed and you need to adapt fast to the new normal, you have to make sure you have these experts on your team. These profiles allow you to keep amazing and growing your customer base as your business evolves.
In a post-Corona market, the demand for such experts is on the rise. Given the scarcity of these skills combined with the urgency for change, many leading companies are investing in hybrid teams: a blend of permanent employees and contractors to ensure all required skills are on board
(Want to know more about the benefits a of hybrid team model? Contact us and we'll chat! We're big believers in this model as driver for flexibility and fast action!)
Digital project managers
Find experts and reinforce skills you need in the new normal
You don't have to find these specialists alone. Ariad's experienced business managers, specialized recruiters, and network of experts are all dedicated to delivering amazing results, now.
We adapt the process as you need, working digitally to deliver top results fast.