Digital Marketing Expert - SEO/GEO

Ready for a new challenge?

Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad:

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about. Ariad consultants are specialised in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role:

Our client is a major player in the Belgian banking sector, navigating a rapidly evolving digital landscape. As financial institutions increasingly compete for visibility and customer engagement online, the importance of SEO and content strategy has never been greater. Our client is looking for a strategic and analytical Digital Marketing Expert – SEO/GEO Content & Tech to join their team. In this role, you will be responsible for developing and executing a comprehensive SEO/GEO strategy that enhances organic visibility, supports lead generation, and drives business growth.

In this role, you will have the opportunity to work with cross-functional teams including marketing, IT, and content strategists, and make a real impact on the digital presence and customer engagement in the Belgian financial market. If you are excited about using your skills to drive search engine optimisation, content architecture, and digital innovation, we encourage you to apply for this job opportunity.

What you will be doing:

• Define and implement SEO/GEO strategies across on-page, off-page, and technical SEO dimensions.
• Manage SEO/GEO campaigns including keyword and prompt research, content optimisation, and link-building initiatives.
• Translate complex SEO/GEO technical requirements into actionable user stories for IT teams.
• Create and manage content strategies across squads, maintaining a centralised content calendar.
• Monitor and report on SEO/GEO performance using tools such as SEMrush, Ahrefs, Google Analytics, and Google Search Console.
• Train internal teams on SEO/GEO best practices and share of voice strategies.
• Collaborate with marketing, content, and development teams to ensure SEO/GEO is embedded across the digital ecosystem.
• Ensure compliance with SEO/GEO best practices and relevant industry regulations.

What you bring:

• Ambition to further develop your career in digital marketing and SEO strategy.
• Proven experience in a similar role, with at least 7 years of relevant experience.
• Past experience in the banking or financial services industry is a plus.
• Your strengths include SEO/GEO strategy, content architecture, and digital analytics.
• Working experience with tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console, Adobe Analytics, Content Square, and Figma is essential.
• Strong communication, negotiation, and stakeholder management skills are needed in this job.
• Fluent communication skills in Dutch or French, and English.
• Experience with Agile methodologies and project management in digital environments.
• Strategic thinking, analytical mindset, and a structured approach to problem-solving.
• Open to change, quality-minded, and goal-oriented with a leadership mindset.

The offer:

• Contract option: Full time employee or long-term contractor collaboration.
• Work for a well-known financial institution with a strong presence in the Belgian market.
• You will have the opportunity to work with a collaborative and cross-functional team of experts.
• Working from home: 50% on-site and 50% remote work flexibility.

Why become an Ariad Consultant?

• You’re joining an impressive network of +100 digital consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed, and drive innovation.
• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalised follow-up & honest feedback guided by our Digital Talent Managers.
• Gain a rich community of other digital professionals at quarterly events and meetups. Join our annual Workcation event in sunny Southern Spain.
• Ongoing opportunities to learn and grow professionally including personal and professional development and guidance.
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others!

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top-notch team and be a part of something special. Get started by sending your CV!