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How to quickly find the digital marketing profiles you need in the insurance sector

Banks have been digitising their services via banking apps for several years now. As an insurer, you may still have a long way to go in this respect. Both internally and externally, towards your policyholders and the insurance brokers you work with. Something for which you need specialised profiles in digital marketing more than ever.

But how do you quickly find those top talents as efficiently as possible?

As a brand, you want to stay relevant for your customers and will always have to make the emotional connection with them. As of 2022, the key to this is certainly also digitalisation.

To emotionally connect with your clients, it becomes more important than ever to offer the right insurance product to the right customer at the right time. To do this, you need to know your customers inside out. This can be done with customer data, which allows you to segment your customers more finely (within the limits of what is legally allowed, of course).

At the same time, we see ecosystems emerging around the insured parties. A range of digital services, within different customer journeys that the insurer is part of. Think, for example, of services where policyholders get damage to their car repaired, rather than reimbursed. For this, insurtechs develop the necessary digital solutions, which then interact digitally via APIs with brokers' management systems and your IT systems as an insurer.

The result of these ecosystems? The number of positive touchpoints with your customers keeps increasing, further improving your relationship with them and increasing their satisfaction. This can help you to have more prominent contact with the customer. Ultimately, as an insurer, you have no choice but to avoid turning into an anonymous risk carrier.

“To maximally enjoy the benefits of digitalisation as an insurance company, you need specialised profiles. Especially in digital marketing.”

To make all this happen, you need the right specialised profiles, especially in digital marketing. From UX designers to SEO copywriters and specialised digital marketers. The only question is: how do you find these profiles? You could organise recruitment internally. But as there are a series of other profiles to look for besides digital marketers (such as administrative staff or salespeople), it is impossible to delve into this completely. Which is a must, given the many complex specialisations within this field. Just try finding a rock-solid SEO analyst or copywriter if you do not work in this niche on a day-to-day basis.

Therefore, count on Ariad

“With a network of more than 10,000 specialised profiles in digital marketing, Ariad can put you in touch with the best digital talents for your business in no time. Also for the insurance industry.”

Per professional domain in digital marketing (UX, SEA, social media, digital communication...) we have a recruiter who is completely dedicated to this specialisation and who consequently knows the network of specialists in these niches inside out. Therefore, we easily find interesting candidates, within each professional domain in digital marketing.

Marketing specialists should not only specialise in their field of expertise, but also in the sector for which they apply those skills. For this reason, our top profiles in digital marketing are already working at AG Insurance and AXA, in addition to many major Belgian banks such as ING, BNP Paribas Fortis and Belfius. Always to the great satisfaction of these customers. We select these strong profiles carefully to make sure they are a great match for your roles.

Would you like to add your company to that list?
Then get in touch with us today!