Why are we called Ariad?

Ancient mythology is full of wisdom that is relevant even today. We named our brand Ariad in honour of the Cretan princess Ariadne. She helped Theseus, the founder-hero of Athens, to find his way through the unnavigable labyrinth of the minotaur, a hybrid beast that killed all others who entered the maze. Ariadne knew the pitfalls of the maze and monster, and gifted Theseus with a sword and a simple ball of red thread, which allowed him to kill the minotaur and find his way out of the labyrinth.

On the tricky path of digital transformation, there is so much to take into account. With every step towards reality, even the simplest plan can become a complex maze with many operational dead ends, strategic U-turns, and unexpected barriers.

At Ariad, our goal is to guide our clients through this maze. We think objectively and globally, to consider all paths and choose the best one. The problems may be complex, but we look for simple, direct solutions that let our clients emerge as victors.