Lead performance marketing

Mechelen | Strategy Team | +5 years’ experience

Main responsibilities

• Translate business objectives, and campaign briefs into a digital marketing strategy, deepening audience insights for better targeting and conversion.

• Social and Google campaigns: designing multi-channel campaign plans, set-up and execution of campaigns and continuous optimisation.

• Conversion optimisation: analysis and hypothesis formulation, running A/B tests and multivariate tests in Google Optimize.

• Analysis and reporting: analysis of metrics, deriving actionable insights from (campaign/website) results and reporting to clients.

• Collaborate with our in-house data team of cloud architects, data engineers and scientists.

• Create presentations and reports that tell stories behind the numbers.

• Think critically, share insights and make recommendations that improve the customer journey.

• Collaborate with third-parties or other agency partners on joint campaigns.

• Establish best practices to continue raising the bar for campaign excellence.

• Facilitate project deliverables together with internal and client stakeholders.

• Able to write the lexicon for DSP, DMP, RTB, CPC, ROAS, etc.

• T-shaped profile with the certificates to back it: Google Analytics, Display, Shopping, Video, Search and Facebook Blueprint.

• Thorough understanding of SEO and balancing it out with paid.

• At least 5 years of hands-on experience creating digital campaigns that work (preferably in an agency).

• Apply advanced analytical skills and, along with the data team, combine multiple GMP data sets for better insights, reporting and forecasting.

• You can successfully manage multiple campaigns at the same time.

• You’re pragmatic and result-oriented with creative problem-solving skills.

• Excellent writing, communication and organisational skills are a must.

• You’re not afraid of tight deadlines and can work under pressure.

• You’re a quick learner who can adapt to new platforms and trends.

• You can translate new technologies and working methods into tangible solutions for our customers.

• Competitive salary and fringe benefits, of course.

• Learning opportunities with international clients.

• Work with an in-house data team in a fast-growing company.

• Collaborate with leading experts in strategy, social media and design.

• Use the latest technologies and tools of the trade to promote business growth.

• Office space in Mechelen (600 m from Mechelen Station) with home working possibilities.