Interim Teamlead Marketing Communication
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Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.
About Ariad
We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange, and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love, and talk about. Ariad consultants specialize in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design, and digital transformation.
About our role
Our client is a respected leader in the educational publishing industry, committed to providing innovative learning solutions. With a strong reputation in the market, they play a crucial role in shaping the future of education.
They are in a period of transformation and need an interim Team Lead Marketing Communication to guide their team through the shift towards an internal agency model. This is a temporary management position while they search for a long-term hire. The main challenge? Ensuring a smooth transition, supporting the team in adapting to new processes, and accelerating the change management journey.
What you will be doing
- Lead the marketing communication team through a structural transformation, ensuring team members are equipped to adapt to the new agency model.
- Provide strong leadership and coaching, helping the team navigate change and develop a future-proof way of working.
- Develop and execute a marketing communications strategy that enhances customer engagement and acquisition.
- Manage and optimise a comprehensive communication calendar ensuring seamless execution of campaigns and events.
- Drive innovation by integrating emerging trends like AI-powered marketing automation.
- Ensure brand consistency across all channels and customer touchpoints.
- Streamline marketing operations, optimising intake processes and project prioritisation.
- Manage the budget and external agency relationships to maximise ROI.
- Act as the main point of contact for senior stakeholders, aligning marketing communications with business objectives.
What you bring
- Proven experience in interim management, change leadership, or restructuring teams.
- Exceptional change management skills, with the ability to guide teams through transitions and build buy-in.
- Background in managing multi-channel marketing campaigns with a focus on customer engagement.
- Strong expertise in MarTech platforms such as Salesforce Marketing Cloud, Monday, and Contentful.
- Experience in implementing AI-driven marketing tools and automated communication flows.
- Track record of successfully aligning marketing initiatives with multiple business units and stakeholders.
- Excellent stakeholder management and collaboration experience across Sales, Marketing, and Customer Experience teams.
- Fluent in Dutch and French, with strong communication skills in English.
The offer
- Contractor collaboration – 3 months mission with possibilities for extension.
- Fully digital recruitment process and onboarding.
- Work for a leading educational company with a significant impact on the industry.
- Hybrid working model – with frequent travel to Antwerp region and Walloon Brabant.
Why become an Ariad Consultant?
- Join a network of 100+ digital consultants and the Ariad staff, all dedicated to supporting each other and driving innovation.
- We match you with projects that align with your skills and career aspirations.
- Personalised follow-up and honest feedback from our Digital Talent Managers.
- Become part of a professional community with regular meetups and networking events.
- Opportunity to join our annual Workcation event in sunny Southern Spain.
- Continuous learning and professional growth opportunities.
- Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L’Oréal, Decathlon, and many more!
If you are excited about leading a team through change and making a real impact, we encourage you to apply for this interim opportunity. Get started by sending your CV today!