Digital Media Expert

About Ariad

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange, and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love, and talk about. Ariad consultants specialise in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design, and digital transformation.

About our role

Our client is a leading name in the Belgian retail industry, committed to delivering exceptional shopping experiences. They are seeking a passionate and results-driven Digital Media Expert to lead their digital media strategy and ensure optimal execution of campaigns. In this role, you’ll manage substantial digital budgets, optimise paid media investments, and collaborate with diverse teams and a marketing agency to enhance brand engagement, online traffic, and sales.

This is an exciting opportunity to contribute to the growth and digital innovation of one of Belgium’s most prominent retail brands. If you are a creative strategist with a knack for data-driven decisions and team collaboration, this role is for you!

What you will be doing

• Digital Media Strategy: Implement and optimise the digital media strategy to drive brand differentiation and meet predefined KPIs.
  • Define and integrate strategic visions into media briefings.
  • Use digital channels like YouTube, Instagram, and Facebook to enhance brand awareness.
  • Develop an omnichannel approach tailored to objectives and audiences.
• Digital Channel Planning: Develop and execute digital campaigns in collaboration with agencies and stakeholders.
  • Create and manage campaigns across platforms like Meta, Google Ads, and DV360.
  • Align campaigns with broader marketing goals, ensuring consistency across all channels.
  • Monitor metrics and provide actionable insights for ongoing optimisation.
• Digital Expertise: Stay updated on the latest trends and innovations in digital media to enhance campaign effectiveness.
  • Benchmark against industry standards and attend relevant seminars/events.
  • Ensure the application of cutting-edge tools and methodologies in campaigns.
• Measurement & Reporting: Analyse and report on campaign performance to refine strategies.
  • Utilise tools like Adobe Analytics to evaluate ROAS and overall impact.
  • Share findings with stakeholders and implement data-driven optimisations.
• Budget Management: Oversee and optimise a digital budget of €6-7 million, ensuring cost efficiency.
• Stakeholder Collaboration: Foster relationships with internal teams and external agencies to align on objectives and deliver exceptional outcomes.

What you bring

• Bachelor’s degree or higher.
• At least 2 years of experience in digital media or advertising roles; retail experience is a plus.
• Strong leadership, strategic thinking, and analytical skills.
• Proficiency in managing campaigns on platforms such as Meta, Google Ads, and DV360.
• Excellent storytelling, customer focus, and collaboration abilities.

The offer

• Contractor collaboration: 6 months. 
• Startdate: February 2025
• Work for a renowned retail leader with a substantial market impact.
• Hybrid working model: 3home/2office
• Be part of a dynamic, supportive team driving innovation in retail marketing.

Why become an Ariad Consultant?

• Join a network of over 100 digital professionals committed to mutual success and innovation.
• Enjoy personalised guidance and feedback from our Digital Talent Managers.
• Access to Europe’s leading A-brands like Samsung, ING, Carrefour, and more.
• Take part in exclusive events, meetups, and our annual Ampweek in sunny Southern Spain.

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don’t miss out on the chance to join a top-notch team and be a part of something special. Get started by sending your CV!