North Holland

Web Analytics & Optimization Specialist

  • North Holland
  • Digital Marketing, Data & Analytics
  • Freelance

For one of our top clients – a major international player in the consumer electronics sector – we are looking for an Web Analytics & Optimization Specialist.

Key responsibilities:

  • You are responsible for the maintenance of the data management platform and optimizing a data driven customer marketing approach.

  • You provide actionable data analysis and customer segmentation based on the available data (collected from different channels).

  • You optimize the customer journey through website optimization (Conversion Rate Optimization, AB Testing and Tag Management) and media campaigns.

  • You report on key metrics and analysis to provide actionable insights to diverse stakeholders within the organization.

Does this sound like you?

  • You have at least two years of experience within data-driven digital marketing.

  • You have advanced knowledge on customer data platforms (e.g. Adobe Audience Manager) and other digital marketing tools used for AB Testing (e.g. Adobe target, Google Optimize, Optimizely) and web analytics (e.g. Adobe Analytics, Google Analytics).

  • Knowledge of other tools such as Facebook Manager, SQL, Python and data visualization programs (e.g. Google Data Studio, Power BI, Tableau, QlikView) is considered a plus.

  • You have excellent communication, presentation, networking, and project management skills in English. Knowledge of Dutch is considered a plus.

What’s in it for you?

  • The chance to work for an innovative, multicultural team within an established, well-known international player.

  • The possibility to work with enormous datasets and have a very big reach and power with your data efforts.

  • Lots of possibilities for self-development through knowledge sharing and trainings, together with the chance to grow within the organization (both horizontally and vertically).

  • An attractive salary package with interesting fringe benefits.