Alaina Ferretti

I grew up in the United States and began traveling at a young age, where I developed a passion for learning about new cultures and embarked on my life’s journey of trying as many different foods as possible. Making a habit of living in vacation destinations, I later moved from coastal Maine to Almeria, Spain, to work, earn my MBA--and of course, eat tapas.

As a literature student who won her first writing contest at age 5, I have a deep love of great stories... and punexpected wordplay. I love branding and digital marketing for the combination of art, science, and psychology that you get to employ. For me, creating interesting and valuable content, and growing reach and engagement, and building corporate and employer brands that people love is an exciting and ever-evolving challenge. In addition, developing employer branding and recruitment marketing strategies is also a rewarding activity--it's very cool creating something intangible that improves people's the day to day life. I’m curious about everything, so I’m lucky that every day I get to learn about all aspects of digital transformation from so many experts in the field of digital marketing!