Case studies

Carrefour - Transformation of a retailer

Since 2015, Carrefour’s drive towards digital transformation has highlighted them as one of Europe’s most innovative brands.

Carrefour´s transformation

The company has pivoted to focus on providing superior online services with more shopping options for customers than ever before, including inverstment in click and collect, home delivery and a host of further online capabilities. Further to this, they have adopted an omnichannel strategy to bring all these elements together so that customers have the greatest possible flexibility when it comes to purchasing both online and offline. Carrefour’s digital capabilities are rapidly evolving thanks to a targeted investment strategy. This has focused on developing new tools as well obtaining some of Europe’s brightest talent across multiple areas of digital expertise.

How we succeeded together

Ariad has built a partnership with Carrefour to help them find some of the finest digital minds in Belgium to fill key roles within their growing team such as Product Owners for their Carrefour Drive project. Drive is a new initiative which allows customers to order online and then drive to the nearest pickup station to have their purchase loaded into the car in a matter of minutes. Ariad's experts are playing a central role in the implementation of the scheme throughout the Belgian market.

Insider knowledge of an employment market that can often be difficult to navigate has been essential as the company looks to expand their online profile within the country. Such a partnership will only go from strength to strength as Carrefour look to cement their status as digital leaders in Belgium.

“Digital talent is scarce in the Belgian market. Ariad searched & found several relevant e-commerce/e-marketing profiles that strengthen my team and make Carrefour the first Belgian omnichannel retailer. I can therefore strongly recommend the Ariad consultant team.”

Jo De Lange, Digital & E-commerce director – Carrefour Belgium