East Flanders

Digital Media Manager

  • East Flanders
  • Digital Marketing, Data & Analytics, Performance Marketing
  • Permanent

Our client is a very ambitious Belgian family business that combines tradition and innovation! Today they're positioned as an internationally leading fashion company that market luxury and premium products that make a positive impact in women's lives. With presence in Europe and North America and the boom of digitization, entrepreneurship became part of their DNA and they are on a thrilling journey to build and scale their own e-Commerce team in house. In short, you can consider the company as your playground to innovate and grow professionally together with their business.This team is growing very fast! not only in the size of the team, volume of business and digital maturity but also in agility and human talent. In this context, we're hiring a Digital Media Manager!

Great! What will I do?

  • As a digital media manager, you are responsible for strategizing, analysing, reporting and optimizing the digital paid media investments of the group.

  • By collaborating with and managing the media and data marketing agency, the main objective is to achieve the forecasted digital revenue targets against the best possible ROAS across the different stages of the funnel.

  • Developing the paid media performance strategy for digital media aligned with business goals & implementing the roadmap for digital media acceleration with the media agency.

Key responsibilities

  • Managing the digital campaign strategy, execution and reporting across all digital paid media disciplines (SEM, Display, Paid Social, Native Advertising, Programmatic, etc.)

  • Being the digital media advisor for the marketing teams on digital awareness campaigns and gatekeeper of the integrated paid media plan across the funnel.

  • Aligning and coordinating with E-commerce Channel Managers (brand, retail and marketplaces) with regards to digital sales forecast & results.

  • Developing growth scenarios per channel and market within the paid media-driven channels using the standard KPI’s.

  • Measuring and analysing the effectiveness (KPIs) and ROAS/ROI of all performance activities with a focus on reporting automation & dashboarding.

  • Further developing the paid media attribution model and roadmap for marketing mix modeling.

Does this sound like you?

  • You have 5 years of experience in Digital Performance Marketing

  • You are strong in reporting & analytical skills (Excel, PowerBI, Cubes)

  • You have an entrepreneurial spirit.

  • You are able to cooperate in teams in a cross functional & cross-department environment.?

  • You speak English. Other languages such as Dutch, French, German, … are a plus.

Sounds great! What's in it for me?

  • A challenging and autonomous job in a stable, internationally listed fashion company with a pleasant company culture where there is room for initiative and ideas.

  • A company that put people first and will support you on your personal and professional growth plan.

  • A thorough on-the-job training at the start of your employment to ensure personal growth.

At Ariad, we believe that building teams that represent a variety of backgrounds, perspectives, and skills is critical to our success and the success of our clients. We consider candidates based on hard and soft skills, experience and business needs. *Excited about this role, but your experience and skills don’t align perfectly? Apply anyway! You may be just the right fit for this or other roles.